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The Quality Makers: Bruno Lima of Pura

Originally from Brazil but raised and based in Utah, Bruno Lima is the founder of Pura: the best smart home fragrance system you will find. All their scents are created with clean, high-quality ingredients and are safe to be used around kids and pets.

Editor-Vetted Mother’s Day Gift Ideas for Every Type of Mom

If your mom has always wanted a diffuser but hasn’t wanted to give up the counter space, she’ll love the Pura 4. It’s a plug-in smart diffuser that holds two different scents at a time and can be easily controlled via the Pura app. Best of all, right now you can save 20 percent on sets and subscriptions for Mother’s Day.

49 Of The Best Mother's Day Gifts To Give In 2025

A Pura 4 smart fragrance diffuser she can use to effortlessly infuse the house with a scent that *smells like home* and can be customized with an app on her phone. The strength and duration of the fragrance can be set (wow!) and it'll store two scents at a time for whenever she wants to change up the vibes.

54 practical yet thoughtful Mother’s Day gifts for the mom who has everything in 2025

Perfect for freshening up stale spaces, the Pura 4 is a great gift for the mom who has one too many candles or just prefers diffusers. It also happens to be a favorite of our home and gifts editor, who uses it in her home and appreciates the wide variety of fragrances available.

The Best Home Fragrances, According to Interior Designers

Who says holiday scents should be packed away with the decorations? Not Christina Kelley. "In my house, Frasier Fir is not just for the Holidays - I use this sent a lot of the year it just smells so fresh and clean," the designer says.

The Pura Frasier Fir fragrance combines Siberian fir, cedarwood, and sandalwood to create that quintessential forest scent that feels both invigorating and comforting.